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Norcal Luxury Limousine (“we,” “us,” or “our”) operates https://norcalluxurylimousine.com and provides premium luxury transportation services throughout the San Francisco Bay Area and Wine Country. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website, request a quote, or book a ride with us. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.
1. Information We Collect
a. Information You Provide Directly
When you request a quote, make a reservation, or contact us, we collect:
- Full name
- Email address
- Phone number
- Pickup and destination addresses
- Trip date, time, and service type
- Number of passengers and luggage
- Special requests (e.g., child seat)
- Payment information (processed securely by our payment processor — we do not store full card numbers)
b. Information Collected Automatically
When you visit our website, we automatically collect certain technical data through cookies and similar technologies, including:
- IP address and approximate geographic location
- Browser type and operating system
- Pages viewed, time on site, and referring URL
- Device identifiers
- Google Analytics usage metrics (anonymized where possible)
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill reservation and quote requests
- Communicate with you about your booking (confirmations, updates, receipts)
- Respond to inquiries and provide customer support
- Send service-related notifications (e.g., driver on the way)
- Improve our website, services, and user experience
- Comply with legal obligations and enforce our terms
- Send occasional promotional offers (only with your consent; you may opt out at any time)
3. Sharing Your Information
We do not sell your personal information. We may share it only in the following limited circumstances:
- Service providers: Third-party vendors who assist us in operating our website and delivering services (e.g., payment processors, CRM platforms, email delivery services). They are contractually obligated to protect your data and use it only for the purposes we direct.
- Affiliate drivers: When we coordinate a trip, we share necessary trip details (name, pickup/destination, special requirements) with the assigned chauffeur.
- Legal compliance: When required by law, subpoena, or court order, or to protect the rights, property, or safety of our company, customers, or the public.
- Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
4. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to operate and improve our website. These include:
- Essential cookies: Required for basic site functionality (e.g., form sessions).
- Analytics cookies: Google Analytics 4 collects anonymized usage data to help us understand how visitors use our site.
- Marketing cookies: Used to measure the effectiveness of our advertising on platforms such as Google Ads and Meta.
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality. To opt out of Google Analytics tracking, visit Google's opt-out page (opens in a new tab).
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including providing services, resolving disputes, and complying with legal obligations. Booking records are typically retained for up to three (3) years. You may request deletion of your data at any time (see Section 6).
6. Your Rights (Including California / CCPA)
Depending on your location, you may have the following rights regarding your personal information:
- Right to know: Request details about the categories and specific pieces of personal information we have collected about you.
- Right to delete: Request deletion of your personal information, subject to certain exceptions.
- Right to correct: Request correction of inaccurate personal information.
- Right to opt out: Opt out of the sale or sharing of your personal information (we do not sell your data).
- Right to non-discrimination: We will not discriminate against you for exercising any of these rights.
California residents may exercise their rights under the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) by contacting us using the information in Section 11. We will respond to verifiable consumer requests within 45 days.
7. Data Security
We implement industry-standard security measures — including TLS encryption for data in transit, access controls, and secure cloud infrastructure — to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
8. Children's Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.
9. Third-Party Links
Our website may contain links to third-party websites (e.g., Google Maps, social media platforms). We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the “Effective date” at the top of this page. Your continued use of our website or services after any changes constitutes acceptance of the updated policy.
11. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or want to make a request regarding your personal information, please contact us:
Norcal Luxury Limousine
San Francisco Bay Area, California
Phone: (510) 294-8881
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